Apprentice

The 'One Beach' Trash Mosaic Promotes Turning Garbage into Gold

By: Zoe Poulias - Published: • References: bbdosf & brandflakesforbreakfast
Comprised of over 18,000 pieces of garbage, the 'One Beach' Trash Mosaic is sending a colorful message to viewers that litter belongs in the garbage, not the beach. The billboard was constructed as a promotion for the film One Beach by director Jason Baffa, a documentary that features a series of eco-friendly enthusiasts promoting clean beaches through their art work.

While on a long walk on the beach, the last thing someone wants is to hear the awful crunch from below as they step on someones leftover lunch. Yuck! The sheer number of bottles and trash used to create the 'One Beach' Trash Mosaic is part of the ugly truth of littering, sending a message to beach litter bugs to curb their nasty habit. Stats for Lively Litter Campaigns Trending: Older & Mild
Traction: 1,761 clicks in 169 w
Interest: > 3 minutes
Concept: One Beach Trash Mosaic
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: cutting edge billboards, bacterial blockbuster billboards, and building block billboards.