Superstar

The Nivea Book Offers a Look into the Brand's Marketing Strategy

By: Katherine Vong - Published: Aug 26, 2011 • References: nivea-international and popsop
Those curious about Nivea’s road to success should get their hands on the newly launched Nivea book, a 176-page tome celebrating the skincare brand’s 100th anniversary.

An addition to the brand’s celebrations, which kicked off earlier this year with the ‘100 Years Skincare for Life’ campaign, the Nivea book will provide people with insight into how the brand achieved success around the world. First introduced in Germany, the Nivea brand has now, according to Popsop, won the hearts of more than 200 countries. The book itself is filled with facts about the brand and its products as well as photos and prints of marketing materials that advertised its many skincare offerings.

The Nivea Book, which is available in German and English, also features written contributions from guest writers such as Harvard Business School’s Geoffrey Jones and University of Basel’s Manfred Bruhn.