Assisted Nutrition

Innovations make healthy eating effortless for consumers
Implications - Eating healthily on a day-to-day basis may seem daunting to some consumers, but an increasing number of innovations are making this feat easier and easier. Brands big and small are recognizing the importance of eating well among today's health-minded shoppers and are coming up with innovations like health food labels, meal subscriptions and even whole new product lines to assist them in achieving this goal.
SCORE: 3.4
Mild Top 6 Examples: 17,157 Total Clicks Nov 11 - Feb 12
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DEMOGRAPHICS
Bright Informational Branding - Waitrose 'LOVE life You Count...' Colorfully Display Calories
SCORE: 5.8
Warm 4,212 Clicks Pub: Feb 3, 12
Bright Informational Branding
Waitrose 'LOVE life You Count...' Colorfully Display Calories
As many dieters know, it is extremely difficult to lose weight when you don't know how many calories are in a given food item. The design firm Pearlfisher has created a vibrant and informational new packaging… [More]
Interactive Health Dining - Tanita Shokudo Restaurant Gives Patrons Tools to Make Smart Choices
SCORE: 5
Mild 4,141 Clicks Pub: Feb 3, 12
Interactive Health Dining
Tanita Shokudo Restaurant Gives Patrons Tools to Make Smart Choices
The Tanita Shokudo restaurant is changing the game when it comes to healthy dining. When you're trying to lose weight or eat well, going out for dinner can be a stressful affair, but at this restaurant,… [More]
Transparent Veggie Packaging - The Slow Fast Food Containers by Korefe are Deliciously Fresh
SCORE: 2.5
Mild 4,836 Clicks Pub: Jan 23, 12
Transparent Veggie Packaging
The Slow Fast Food Containers by Korefe are Deliciously Fresh
The food company the SLOW FAST FOOD enlisted the help of the German studio Korefe to design its containers. With a clever title and a series of products that support healthy eating habits, the company… [More]
Mass Retailer Health Labels - Walmart 'Great For You' Icon Informs You of Smarter Food Choices
SCORE: 2.7
Untested 594 Clicks Pub: Feb 8, 12
Mass Retailer Health Labels
Walmart 'Great For You' Icon Informs You of Smarter Food Choices
An increasing number of grocery stores and retailers are using special health labels to inform shoppers on which food choices are better for them, and now the Walmart 'Great For You' labels join the crusade.… [More]
Juiced-Up Java Brands - Starbucks Evolution Fresh Purchase Aims to Expand Health Offerings
SCORE: 3.1
Untested 2,821 Clicks Pub: Nov 12, 11
Juiced-Up Java Brands
Starbucks Evolution Fresh Purchase Aims to Expand Health Offerings
In attempt to expand on its healthy offerings, Starbucks has acquired juice brand Evolution Fresh, Inc. in a $30 million deal. The Starbucks Evolution Fresh purchase will make it a bigger player in the… [More]
Local Food Biz Connectors - Sustaination Makes It Easy and Efficient to Get Healthy Food
SCORE: 1.3
Untested 553 Clicks Pub: Feb 19, 12
Local Food Biz Connectors
Sustaination Makes It Easy and Efficient to Get Healthy Food
In the featured video, Sustaination is described as a “dating site for local food business.” “Simply by joining the dots, we enable small businesses to create local and regional... [More]