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The Royal Kona Coffee Packaging Highlights the Coffee Bean's Origins

By: Susan Keefe - Published: • References: cargocollective & thedieline
Jennifer Jennings, a design student at the University of North Texas, created clever packaging for the fictional coffee company Royal Kona Coffee. Jennings placed her focus on the heritage of the specialized Kona coffee bean that only makes up 1% of the coffee grown the world over. She looked to the rich history and traditions that surrounded the Kona coffee growers for inspiration, choosing a lively palette inspired by native Hawaiian textiles.

Jennings paid particular attention to the highly decorative feather cloaks referred to as ahu'ula. These lush garments were crafted for the ali'i', the Hawaiian equivalent to royalty. Known for their bold and colorful patterns, Jennings selected the ahu'ula patterns to decorate the front flaps of the Royal Kona Coffee bags, the remainder of the bag was informed by the striking patterns found on more pedestrian Hawaiian textiles called kappa. To cap off the experience, each bag is accompanied with its own piece of Hawaiian trivia or phrase.

Bold, brilliant and educational, the Royal Kona Coffee packaging offers a well-rounded sensory experience. Stats for Haute Hawaiian Packaging Trending: Older & Mild
Traction: 3,688 clicks in 139 w
Interest: 2.4 minutes
Concept: Royal Kona Coffee
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: communicative coffee cups, whimsical victorian merchandizing, and optical illusion packaging.