The Divine Chocolate App Shares the Story of the Farmer-Owned Company
Tiana Reid — February 8, 2012 — Social Good
References: divinechocolate & itunes.apple
The renowned fair trade chocolate company has released the Divine Chocolate App. The free app is available for iPhone and iPad and includes a load of features including recipes for chocolate lovers (But, who isn't a chocolate lover?), a map guide to discovering who carries Divine wherever you may find yourself and exclusive videos. What's more, the app will explore the story of the cocoa farmers who are co-owners of this ethical biz.
The Divine Chocolate App, created by London-based creative agency Uber, is a cool addition to the ever-growing world of phone apps, and also a signal of how ethical companies should, can and will continue to be on the cutting-edge of innovations. Spreading the Divine message has never been so techie.
Contact Information
Divine website
Divine blog
Divine on Facebook
Divine on Twitter
Divine on YouTube
The Divine Chocolate App, created by London-based creative agency Uber, is a cool addition to the ever-growing world of phone apps, and also a signal of how ethical companies should, can and will continue to be on the cutting-edge of innovations. Spreading the Divine message has never been so techie.
Contact Information
Divine website
Divine blog
Divine on Facebook
Divine on Twitter
Divine on YouTube
Trend Themes
1. Fair Trade Apps - The release of the Divine Chocolate App highlights the potential for more fair trade companies to develop innovative apps to connect with consumers and share their stories.
2. Ethical Tech Innovations - The Divine Chocolate App showcases how ethical companies can leverage technology to engage with customers and spread their messages.
3. Sustainable Farming Storytelling - The app's focus on sharing the stories of cocoa farmers opens up opportunities for other industries to use technology to communicate the impact of their sustainable farming practices.
Industry Implications
1. Fair Trade Goods - Fair trade companies can take inspiration from the Divine Chocolate App to develop similar apps that educate and inform consumers about their ethically sourced products.
2. Creative Agencies - Creative agencies can explore creating more innovative apps like the Divine Chocolate App that help ethical companies connect with their target audience in engaging and interactive ways.
3. Food and Beverage - The release of the Divine Chocolate App highlights the opportunities for food and beverage companies to create storytelling apps that share the journey and ethical practices behind their products.
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