Just in time for New Years resolutions, there’s a new diet to ring in the New Year with. The ‘Drive-Thru Diet’ is being introduced by Taco Bell in a weight loss campaign with a menu that includes 7 items under 9 grams of fat, and re-emphasizes their "Fresco" burritos and tacos. All with an invitation to ‘Make a Frescolution’.
The idea was conceived when Christine Doughtery reported that she lost 54 lbs from choosing the low-fat "Fresco" menu items at Taco Bell in place of her old daily fast food choices. Undoubtedly, this triggered the memories in the Marketers at Taco Bell of how Subway benefited from advertising the before and after pictures of Jared Fogle, who lost 245 pounds in one year through a Subway diet.
In the ads, Christine says, "When I decided to trim down, I knew I had to be realistic with myself, I didn’t want to cut out my fast food, so I started choosing Fresco items from the Drive-Thru Diet menu. These results aren’t typical, but for me, they are fantastic."
On the Taco Bell website, you can print out a coupon for a free Fresco Taco. There you will also see the added disclaimer (included in the excerpt below).
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