Trends 
TH TV - 8 Days! 
Trend Reports 
Keynotes 
Tools 
Add a Trend 
About 
Going Like Sixty
Mega Branding Changes - Walmart Adds Asterisk to Logo
[Edit]
[Edit]
Wal-mart changed their logo and all the braggadocio that is going on about the simple logo change just cracks me up.
I know a lot of Trend Hunter readers work in the world of marketing/branding. That just means they are in on the joke; they get paid to agonize over typefaces and colors.
The new logo has nice round letters and the hyphen/star between Wal and Mart has been replaced with an asterisk. Whoops, the marketing people are calling that little symbol a sunburst or flower. WTF? It’s an asterisk. As in Walmart* *where boomers go die, or Walmart* *bring your teeth, it’s free sample day.
Read what various people who get paid giant sums of money to babble have to say below…
Wal-Mart Art Museum - Crystal Bridges Museum of American Art (GALLERY)
One of the Wal-mart billionaires decided that the world wide headquarters for Wal-mart, Bentonville, Arkansas, needed a world-class art institution. The Crystal Bridges Museum of American Art will be… [More]
The new sunburst "looks organic. My sense is they are trying to say, 'we're an eco-aware company,'" says Marty Neumeier, president of Neutron, a branding firm in San Francisco. "They seem to be going for something friendlier," says Tobias Frere-Jones, a professor of typography at Yale University and a principal at Hoefler & Frere-Jones, a type-design firm in New York. But Wal-Mart hasn't gone too far, keeping the brand name a proper noun and beginning with a capital letter—think Google's all-text logo with a big "G," vs. Facebook's with a small "f." "Otherwise, it might look like they're trying too hard to play with the cool kids," says Frere-Jones. "Companies understand the equity and value in using their logo as a tool or strategic weapon against competitors to differentiate their services and convey their unique offerings," says Michael Gericke, a New York partner in the international design firm Pentagram.
(businessweek)
Via: businessweek
 |
|
 |
 |
88 Viral China Innovations...
Geottoos
46 Blonde Viral News Stories
Political Protests at Sporting Events
MORE
SLIDESHOWS
