Walmart Adds Asterisk to Logo

By: Going Like Sixty - Published: Jul 4, 2008 • References: businessweek
Wal-mart changed their logo and all the braggadocio that is going on about the simple logo change just cracks me up.

I know a lot of Trend Hunter readers work in the world of marketing/branding. That just means they are in on the joke; they get paid to agonize over typefaces and colors.

The new logo has nice round letters and the hyphen/star between Wal and Mart has been replaced with an asterisk. Whoops, the marketing people are calling that little symbol a sunburst or flower. WTF? It's an asterisk. As in Walmart* *where boomers go die, or Walmart* *bring your teeth, it's free sample day.

Read what various people who get paid giant sums of money to babble have to say below: Stats for Mega Branding Changes Trending: Older & Mild
Research: 3,949 clicks in 411 w
Interest: 3.8 minutes
Concept: Mega Branding Changes
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
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