Superstar

From Literal Packaging to Blank Bottle Branding

By: Amelia Roblin - Published: Jan 17, 2011
With so many consumer items on the market, flashier labels are coming in second to downbranded products. Here is a hefty number of cases of downbranded products that are beginning to capture the attention of consumers.

With simplified logos and reduced type, these consumer products stand out simply because their minimalist packaging deviates from the business of their over-branded shelf neighbors. From unmarked cartons to peculiarly-shaped crates, I find these cases of downbranded products absolutely refreshing.