The new Gap logo is taking the Internet by storm. After having the same branding over 20 years, Gap decided to introduce a fresher look. Almost immediately after debuting the new Gap logo, Gap was bombarded with plenty of criticism in regards to the logo's design. Designers around the world tweeted their disapproval in droves, forcing the creation of damage control Twitter account @GapLogo.
Considering how this design is actually just a crowdsourced concept for rebranding, this new Gap logo just might not be around for much longer.
What Makes This Trend Stand Out
- Crowdsourcing Design
- Using crowdsourcing to create logos and designs allows for greater input and creativity, but may also lead to controversial results.
- Social Media Backlash
- The instant feedback on social media platforms can lead to sudden and widespread criticism of logo redesigns and branding changes.
- Brand Damage Control
- Creating dedicated social media accounts to address and mitigate the negative impact of controversial logo redesigns can help manage public perception.
Sectors Adopting This
- Graphic Design
- The graphic design industry can embrace the crowdsourcing trend to tap into a larger pool of creative talent for logo redesigns.
- Advertising and Marketing
- Brands in the advertising and marketing industry can strategize ways to minimize potential backlash by conducting thorough market research and testing before unveiling logo redesigns.
- Social Media Management
- The need for dedicated social media accounts and crisis management strategies presents an opportunity for the social media management industry to assist brands with brand damage control.
