The new Gap logo is taking the Internet by storm. After having the same branding over 20 years, Gap decided to introduce a fresher look. Almost immediately after debuting the new Gap logo, Gap was bombarded with plenty of criticism in regards to the logo's design. Designers around the world tweeted their disapproval in droves, forcing the creation of damage control Twitter account @GapLogo.
Considering how this design is actually just a crowdsourced concept for rebranding, this new Gap logo just might not be around for much longer.
Stats for Controversial Logo Redesigns
Trending: Older & Buzzing
Research: 16,246 clicks in 290 w
Interest: 4 minutes
Concept: New Gap Logo
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: fascinating feathered logos, athletic typography, and candied logos (update).
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