Berry+ Laundry Detergent is Mean and Green

By: Jordan M - Published: Jan 16, 2011 • References: themoderns
Berry+ laundry detergent is entirely plant-based, but that doesn't mean that it can't deliver some serious cleaning power in a compact punch.

The soap comes in tiny 'micro-doses' that are fully recyclable, but what truly makes Berry+ laundry detergent stand out is that a Manhattan branding and design company called The Moderns devised an ingenious viral marketing program for the soap (and the soap's packaging itself) that is unlike any you've ever seen from a detergent product.

All of this combines to make Berry+ laundry soap an urgent, ingenious, eco-friendly and irresistible new product. Stats for Plant-Based Laundry Soap Trending: Older & Chilly
Research: 6,354 clicks in 279 w
Interest: 4 minutes
Concept: Berry Laundy Detergent
Related: 65 examples / 50 photos
Segment: Females, 18-55+
Comparison Set: 24 similar articles, including: oversized laundry art, portable washing machines, and android-powered washing machines.