I’ve noticed more and more generic brand items showing up on supermarket shelves. Ostensibly, these products appeal to frugal shoppers looking to stretch their dollars during tough financial times.
The current incarnation uses vibrant deep yellow and black, but just like big hair and shoulder pads, generic brands are revisionist design.
I’m hoping someone will start using Dayglow green and black with recycled paper because if you’re going to reinvent a thing, you should have some real fun with it.
Stats for Anti-Consumerist Packaging
Trending: Older & Mild
Research: 7,303 clicks in 344 w
Interest: 4 minutes
Concept: Anti-Consumerist Packaging
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: 27 ground-breaking beverage boxes, 44 creative food packaging ideas, and packaging as the product.
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