Rockstar

Generic No Frills Product Marketing Takes a Simple Route

By: Katie Cordrey - Published: Oct 19, 2009 • References: id-mag and sustainableisgood
I’ve noticed more and more generic brand items showing up on supermarket shelves.  Ostensibly, these products appeal to frugal shoppers looking to stretch their dollars during tough financial times.

The current incarnation uses vibrant deep yellow and black, but just like big hair and shoulder pads, generic brands are revisionist design.

I’m hoping someone will start using Dayglow green and black with recycled paper because if you’re going to reinvent a thing, you should have some real fun with it.