Superstar

The QE Convenience Store Campaign Promotes Inflated Value

By: Amelia Roblin - Published: • References: grey and adsoftheworld
Corner shops are favorably located and therefore feel they can rip you off, but this QE Convenience Store campaign conveys that it is one variety retailer that values good value.

Designed by the Grey Group advertising agency, these playful prints display packaged products with tiny logos, suggesting the bag, bottle and can have all expanded, affording increased quantity behind the same label. If the QE Convenience Store campaign is an accurate depiction of the shop's inventory, I'm going to get all of my groceries there!