Apprentice

Monopoly's Packaging Gets a Modern Look

By: Jennifer Astle - Published: Dec 21, 2008   Updated: Jul 20 2011 • References: andymangold and psfk
The classic board game Monopoly gets a modern look with Andy Mangold's repackaging design. The new and improved Monopoly draws the focus away from the youth market and rethinks the packaging for--gasp--grown-ups.

Mangold's design is sleek, elegant, modern, and timeless--unlike other Monopoly packaging which is convoluted and, let's just say it, always the same. 

Compare Mangold's package design with other Monopoly packaging on the market and decide for yourself which you prefer.

Implications - Forget drinking and parties -- the new revamped Monopoly is the perfect rainy day activity for children and adults alike. Taking family fun to a whole new level, the age-old game's redesign spices up the board and makes it more adult friendly. The power of repackaging and rebranding is undeniable, and these new Monopoly boards will surely make waves in the gaming world.