'Milk' by Darren Custance Keeps Things Simple

By: Vittoria Natarelli - Published:   Updated: Jul 11 2011 • References: lovelypackage
'Milk' by Darren Custance is an incredible set of package concepts aiming to induce thought through its simplistic design.

The cardboard box features an old-school milk bottle printed on each side. Putting an emphasis on milk's purity through this concept, this box was designed to hold actual milk bottles while conveying this message. Using a minimalist packaging technique, Darren Custance definitely does a good job in keeping things simple.

Implications - Due to the fast pace that society moves at today and the hectic and busy lifestyles led by consumers, there is often a demand for simplicity. Businesses that can provide simple but efficient products for their consumers will attract large numbers of consumers looking for ease and effortlessness in their day-to-day lives.