Vee-Noh is the brilliantly creative packaging concept from the mind of Caroline Gilroy. It humorously plays with pronunciation and makes phonetic wine labels.

The phonetic wine (hence the name Vee-Noh) is sleekly and smartly packaged, playing off of fancy-sounding French and Italian names. Some of the Vee-noh’s from Caroline Gilroy’s collection of phonetic wine include Sha-Don-Aye and Shi-Raz-Mer-Low.

The cheeky packaging is sure to grab consumers' attention and allow even the most uneducated in the art of pronunciation to sound like they know what they are talking about.