Period Packaging Aims to Re-Brand Period Protection Products

By: Vittoria Natarelli - Published: Sep 1, 2010   Updated: Jul 4 2011 • References: tolleydesign and lovelypackage
Period Packaging by Kyle Tolley & Sarah Graves is to the point. This minimalistic package design aims to re-brand the sanitary protection product. The designers believe that the packaging should encourage buyers to be proud of what they are buying because these products are a necessity -- period.

Period Packaging is a great concept, making package design less about flowers and decoration and more to the point.

Implications - The way in which a product is packaged in today's industry can have monumental impacts on its performance within the market. The branding or appearance of a product is the first way a consumer interacts with the product and it is imperative to make a lasting and positive first impression. Businesses who convey the functionality and quality of their product in a simple way will see great returns.