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Impact of Logos on Consumerism Edit
Unlabeled Candy & Chips Still Recognizeable


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Impact of Logos on Consumerism
Unlabeled Candy & Chips Still Recognizeable
Impact of Logos on Consumerism - Unlabeled Candy & Chips Still Recognizeable (GALLERY) 2
Impact of Logos on Consumerism - Unlabeled Candy & Chips Still Recognizeable (GALLERY) 3
Impact of Logos on Consumerism - Unlabeled Candy & Chips Still Recognizeable (GALLERY) 4

Impact of Logos on Consumerism - Unlabeled Candy & Chips Still Recognizeable (GALLERY)
Unlabeled Candy & Chips Still Recognizeable
Published: Dec 22, 07
Comments: 3
Views: 4,252

It is a true test of a product’s success if even after its logo is removed, the consumer would still recognize it by the distinct colour, shape or detailing of its packaging.

NY artist Derek Stroup has stripped down the logo branding of some candies and chips in his photo series. In his “Candy and Chips” series he was able to emphasize the impact of some famous brands on the consumer recall.  According to Lifelounge it might have been his response to the Union of Concerned Scientists analysis that, “The average American is exposed to about 3000 advertising messages a day, and globally corporations spend over $620 billion each year to make their products seem sdesirable and to get us to buy them.”

References:  lifelounge

Filed In:  branding marketing photography tech








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Impact of Logos on Consumerism or comment about Unlabeled Candy & Chips Still Recognizeable.

Going Like Sixty on Dec 21, 07  2,882 Trends   1,499 Comments
Got them all except the yellow one. It's probably healthy and that's why I didn't recognize it.
Going Like Sixty on Dec 21, 07  2,882 Trends   1,499 Comments +2
Marissa Brassfield on Feb 13, 09  3,488 Trends   4,120 Comments
Peanut M & M's!
Marissa Brassfield on Feb 13, 09  3,488 Trends   4,120 Comments +1
Marissa Brassfield on Feb 13, 09  3,488 Trends   4,120 Comments
This reminds me of one of my favorite obsessions, the Retail Alphabet game. You're so going to get hooked...
Marissa Brassfield on Feb 13, 09  3,488 Trends   4,120 Comments +1
Favorited by Princess Blay on Feb 26, 09


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Impact of Logos on Consumerism