The 'Little Labels, Big Impact' Campaign Raises Awareness
Michael Hemsworth — January 14, 2023 — Marketing
References: nongmoproject.org & progressivegrocer
The 'Little Labels, Big Impact' campaign has been launched by the Fairtrade America, Marine Stewardship Council (MSC) and The Non-GMO Project nonprofit organizations in a bid to help raise awareness for third-party certification labels.
The campaign is focused on encouraging shoppers to keep their eyes open for third-party certification labels on the products they're perusing at their local stores. This will ensure that they only pick up products that are in line with their values and will contribute to a better overall approach to essential goods. The initiative could help to make shoppers more aware of the designations that many products today now feature.
US Program Director at MSC Nicole Condon spoke on the 'Little Labels, Big Impact' campaign saying, "A lot of dedicated time and effort went into those labels — from the harvesters to the auditors, to the brands themselves — so that shoppers have a clear option to shop their values among products with trusted third-party verification. Looking for these three labels is a great way to start the new year on a positive foot, for both people and the planet.”
The campaign is focused on encouraging shoppers to keep their eyes open for third-party certification labels on the products they're perusing at their local stores. This will ensure that they only pick up products that are in line with their values and will contribute to a better overall approach to essential goods. The initiative could help to make shoppers more aware of the designations that many products today now feature.
US Program Director at MSC Nicole Condon spoke on the 'Little Labels, Big Impact' campaign saying, "A lot of dedicated time and effort went into those labels — from the harvesters to the auditors, to the brands themselves — so that shoppers have a clear option to shop their values among products with trusted third-party verification. Looking for these three labels is a great way to start the new year on a positive foot, for both people and the planet.”
Trend Themes
1. Third-party Certification Awareness - The 'Little Labels, Big Impact' campaign aims to raise awareness of third-party certification labels and could lead to more demand for certified products.
2. Value-based Shopping - The initiative encourages shoppers to consider their values when choosing products, creating a potential market for companies with strong ethical or environmental practices.
3. Collaborative Initiatives - The coalition of nonprofits in this campaign highlights the potential for collaboration between organizations with similar goals.
Industry Implications
1. Certification Bodies - Certification bodies may see increased demand for their services as more companies seek third-party verification for their products.
2. Ethical Consumer Goods - Companies producing ethical and sustainable consumer goods could see an uptick in sales as shoppers become more aware of their purchasing choices.
3. Nonprofit Organizations - Nonprofit organizations that share similar goals and values can collaborate on campaigns to amplify their message and reach a wider audience.
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