Superstar

A2591 Simplifies Product Logos

By: Matt Ho - Published: • References: a2591 & gizmodo
In order to capture consumer attention, a brand's logo tends to be flashy, colorful and exciting. However, design firm A2591 has pursued the minimalist directive, creating a series of minimalism-inspired logos to put their own spin on corporate products.

The firm has taken the product logos of well-known brands and stripped them down to the bare minimum. Corn Flakes no longer has the image of milk pouring over a bowl of cereal; the mascot of Pringles is just an outline; and Durex condoms just says 'Durex' in plain white writing.

It seems that "less is more" may really be the way to go, especially since commercials already play a huge role in theatrics. Interpretations of other brands can be seen on the firm's website. Stats for Minimalist Brand Makeovers Trending: Older & Buzzing
Traction: 41,355 clicks in 200 w
Interest: 4 minutes
Concept: A2591 Everyday Products
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: pop song illustrations, minimalist cribs, and minimalistic men prints.