In order to capture consumer attention, a brand's logo tends to be flashy, colorful and exciting. However, design firm A2591 has pursued the minimalist directive, creating a series of minimalism-inspired logos to put their own spin on corporate products.
The firm has taken the product logos of well-known brands and stripped them down to the bare minimum. Corn Flakes no longer has the image of milk pouring over a bowl of cereal; the mascot of Pringles is just an outline; and Durex condoms just says 'Durex' in plain white writing.
It seems that "less is more" may really be the way to go, especially since commercials already play a huge role in theatrics. Interpretations of other brands can be seen on the firm's website.
What Makes This Trend Stand Out
- Minimalism-inspired Logos
- Opportunity for design firms to explore creative minimalism-inspired logos for corporate products.
- Simplification of Branding
- Opportunity for businesses to simplify their branding strategies for a more appealing and modern look.
- Emphasis on Typography
- Opportunity for brands to explore typography-centered branding strategies for a clean and sleek look.
Sectors Adopting This
- Marketing and Advertising
- Marketing and advertising firms can explore the trend of minimalist logos to create unique and effective campaigns.
- Graphic Design and Branding
- New trend of minimalist logos provides an opportunity for graphic design and branding firms to re-think their traditional approach.
- Consumer Goods
- Consumer goods companies can benefit from a more streamlined branding approach, and can experiment with minimalist logos for better customer attention.
