"Help" is the name of a new branded product by Richard Fine. The products packaging which is made from a soft molded paper pulp and 100% recycled materials. Mocoloco says of the designer's creative process that, "Fine's response(to the confusion created by the plethora of pharmacy pain relief products) was to create simple packaging out of soft molded paper pulp, designed to be calming. The first two products are '“help I have a headache”' and '“help I've cut myself”', tablets and bandages, respectively."