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48 Innovations in Packaging

From Designer Diet Coke to Eco Fun Packaging

— September 28, 2008 — Marketing
Product packaging is one of the most influential tools companies use to persuade you to buy. It's like that instant you lay your eyes on the Diet Coke bottle wrapped in a Roberto Cavalli animal print--you must have it.

Beyond the package dressings there are creative methods of presenting the products themselves. We've seen undies in candy boxes, wine in paint cans, tofu in balloons, butter in a stick and tequila in a gun.

With current concerns of over-packaging and the movement to 'precycling,' or buying products that will generate less waste, the norm has shifted towards biodegradable packaging and that made from recycled materials.

Take this one step further and we have products that are their own packaging--check out the 'Paper Pulp Lamp.' Drink bottles that serve a second life as a building block toy is also a great way to avoid landfill waste.
3.6
Score
Popularity
Activity
Freshness
48
Your Face on a Bottle
Your Face on a Bottle
Grand Marnier Grand Moments
<
47
High Gloss Mini Cans
High Gloss Mini Cans
Coke Slims
<
46
Clear Gift Pod
Clear Gift Pod
Aristoc Socks in a Bauble
<
45
Bottled Air
Bottled Air
Entree d'Air
<
44
Fresh-Check Chip on Packaged Food Tells You if It's Fresh
Fresh-Check Chip on Packaged Food Tells You if It's Fresh
<
43
Squeeze and Eat Convenience
Squeeze and Eat Convenience
<
42
Plastic Bottle Alternatives
Plastic Bottle Alternatives
"I Am Not Plastic" Aluminum Bottle
<
41
Eco Friendly Single Serve Wine Bottles
Eco Friendly Single Serve Wine Bottles
Volute Wine
<
40
Eco Fun Packaging
Eco Fun Packaging
Tofu & Pudding in a Balloon
<
39
Fashion Pop
Fashion Pop
Coca-Cola Fashion Week Collector's Bottles
<
38
Wine in a Paint Can
Wine in a Paint Can
Paradocx
<
37
Breaking The Rules Of Design
Breaking The Rules Of Design
Vertikal Vodka's Neckless Bottle
<
36
Instant Tea by Twisting Bottle Cap
Instant Tea by Twisting Bottle Cap
Matcha Tea With A Twist
<
35
Beer Bottle Labels As Art
Beer Bottle Labels As Art
Becks Canvas
<
34
Science of Scent Marketing
Science of Scent Marketing
Olfactory Packaging
<
33
Custom Eco Adverbottles
Custom Eco Adverbottles
Klean Kanteen Co-Branded Bottles
<
32
Danish Designed Japanese Food
Danish Designed Japanese Food
Sticks 'n' Sushi
<
31
Mechanic Inspired Oils & Spirits
Mechanic Inspired Oils & Spirits
Anthony's Mini Garage Winery
<
30
Guerrilla Glass Art
Guerrilla Glass Art
'Bottle Banksy' Strikes England
<
29
Sports Bottle Dumbbells
Sports Bottle Dumbbells
0.5 Kg Bottle Doubles as Weight & Drink
<
28
Non-Dissolving Edible Packaging
Non-Dissolving Edible Packaging
Compost or Eat Your Containers
<
27
Packaging As The Product
Packaging As The Product
Recycled Packaging Lights
<
26
Bottled Natural Beauty
Bottled Natural Beauty
Nestle Glowelle Anti-Aging Drinks
<
25
Designer Diet Coke
Designer Diet Coke
Roberto Cavalli Bottles
<
24
Convenient Caffeine Carriers
Convenient Caffeine Carriers
Coffee Bags
<
23
2 in 1 Water Vessels & Toy
2 in 1 Water Vessels & Toy
Y Water Bottles
<
22
Funky Barcodes Spice Up Packaging
Funky Barcodes Spice Up Packaging
<
21
Wine in a Can
Wine in a Can
<
20
Funky Barcodes
Funky Barcodes
D-Barcode Spices Up Packaging
<
19
DIY Exotic Meals
DIY Exotic Meals
Destination Dinners Recipe Kits
<
18
Easy Packaging for Pain Relief
Easy Packaging for Pain Relief
Richard Fine's Help Removes Bottle Opening Headaches
<
17
Innovative Wine Bottles by Voga Italia
Innovative Wine Bottles by Voga Italia
<
16
Plastic-Free Water Bottle
Plastic-Free Water Bottle
KOR ONE Hydration Vessel
<
15
Odd Marketing
Odd Marketing
Pretty Pastry Packaging
<
14
Glittering Vodka Jackets
Glittering Vodka Jackets
Absolut Masquerade
<
13
Undies Wrapped Like Candy Part II
Undies Wrapped Like Candy Part II
Sweet Juicy Couture Panties
<
12
Art in a Bottle
Art in a Bottle
Drink Your Way to Bigger Art Collection with 1800 Tequila
<
11
Eco Packaging Lamps
Eco Packaging Lamps
The Paper Pulp Lamp by David Gardener
<
10
Tequila Flasks
Tequila Flasks
Kaleidoscope's Canteen
<
9
Candy & Ice Cream Undies
Candy & Ice Cream Undies
Victoria's Secret Sweet Packaging
<
8
Milk Packaging Design Contests
Milk Packaging Design Contests
Future Milk
<
7
Paper Coffee Cup Handles
Paper Coffee Cup Handles
Take Out Packaging by Melissa Cloutier
<
6
Innovative Baby Bottles
Innovative Baby Bottles
Adiri Natural Nurser is Like a Breast
<
5
Butter Sticks
Butter Sticks
Grease Sticks for Toast
<
4
Liquor Guns
Liquor Guns
Hijos De Villa Tequila Shooter
<
3
Hershey's Cocaine Packaging
Hershey's Cocaine Packaging
Ice Breakers Pacs
<
2
Innovative Drink Packaging
Innovative Drink Packaging
'Peared' Juices by Conor Hagan
<
1
Anti-Theft Lunch Bags
Anti-Theft Lunch Bags
Fake Mold Sherwood Forlee Plastic Bags
<