A Japanese firm named D-Barcode has been "decorating" these codes and their products are now used all over Japan. Great, fun concept.
Implications - Packaging has to be innovative in order to stand out from the crowd. By reworking with simple concepts, brands can add unique details that other brands have yet to use. Ideas such as funky barcodes add a playful piece to a mundane, bland part of a package. Consumers notice small details, which helps bring focus to a particular product when the time comes to shop for products.