Ice Breakers Pacs

By: Alex Covert - Published:   Updated: Apr 27 2011 • References: hersheys & spluch.blogspot
The Hersheys Co. didn't think this one through. Their Ice Breakers Pacs are packaged similarly to the way illegal drugs such as cocaine, crack, and heroin are distributed - in small, heat-sealed baggies. The candy is really a dissolvable pouch with a powdered sweetener inside. A Philadelphia Police Chief Inspector says "It glorifies the drug trade." Is this even legal?

Implications - This unique trend puts a twist on the packaging that most people associate with the drug world. Though considered daring and may not be highly accepted by an older demographic, this type of packaging greatly appeals to younger, more rebellious individuals. Businesses should develop packaging for their products that pushes boundaries, attracting as many unique customers as possible. Stats for Hershey's Cocaine Packaging Trending: Older & Buzzing
Traction: 42,943 clicks in 427 w
Interest: 3 minutes
Concept: Hershey's Cocaine Packaging
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: cute critter wallets, food-based body oils, and meatless fast food patties.