Pretty Pastry Packaging

By: Alex Covert - Published:   Updated: Mar 31 2011 • References: green-house.co.jp & akihabaranews
GreenHouse, a company specialized predominantly in computer accessories, has shot their product offering into the world of bath and bubbles. They now offer novelty sponges that are packaged to look like cakes, mousse, and pies. Sure. OK. Call it diversification.

Implications - Commercials and posters may get people interested in what a company's selling, but product packaging is what really intrigues consumers. It attracts attention in stores and it's physically there for customers to see in reality as opposed to on TV. Businesses can be as creative as they want as they market in the media, but they have to be aware that once their product is in store, it must have the same eye-catching effect without the illusion of TV and photoshopped images. Stats for Odd Marketing Trending: Older & Average
Traction: 18,088 clicks in 409 w
Interest: 4 minutes
Concept: Odd Marketing
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: berry superfood bars, tiny debt-free homes, and friend-approved shopping apps.