Pretty Pastry Packaging

By: Alex Covert - Sep 2, 2007   Updated: Mar 31 2011
References: green-house.co.jp & akihabaranews
GreenHouse, a company specialized predominantly in computer accessories, has shot their product offering into the world of bath and bubbles. They now offer novelty sponges that are packaged to look like cakes, mousse, and pies. Sure. OK. Call it diversification.

Implications - Commercials and posters may get people interested in what a company's selling, but product packaging is what really intrigues consumers. It attracts attention in stores and it's physically there for customers to see in reality as opposed to on TV. Businesses can be as creative as they want as they market in the media, but they have to be aware that once their product is in store, it must have the same eye-catching effect without the illusion of TV and photoshopped images.