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Creative food packaging can make a good thing even better! This cluster examines some of the most innovative food and beverage marketing pertaining to the actual presentation of a product. The creative food packaging here ranges from artistic sculptures to eco innovations like dissolving wrappers to clever innovations that let you reuse packaging for other purposes.

Implications - Packaging for a product can be very important, as it represents the brand and helps it stand out. In a grocery store, consumers are more likely to purchase an item if the packaging is appealing to them. Businesses should pay more attention to the modern-day consumer and design their product packaging to grab their attention.