Based out of London, the two founders, Sam and Fairfax, created their first batch of their product in Spring 2009.
While the picture on the packaging is beautiful, it is a bit creepy that the swan's head goes nowhere. I think it must have been inspired by iconic surrealist painter, Salvadore Dali.
Implications - In the over-saturated world of alcohol sales, being distinctive is the most important asset to a company. Uncommon packaging is one of the best ways to brand your product as different from the majority of similar products on sale. Companies that are interested in spicing up a stagnant product or interested in the short term boost of relevance one gets when debuting new packaging should look into revamping their labels.