Superstar

Peter Gregson's 'WANTED' Nut Packaging for Peanuts & Cashews

By: Katherine Vong - Published: Sep 18, 2009 • References: petergregson and thedieline
A new design concept for nut packages has been created by the Serbian design firm Peter Gregson, which created a line of ‘WANTED’ nut packaging.

Showing a funny visual of a personified nut with a moustache—be it a pistachio, cashew, or peanut—the ‘WANTED’ nut packaging is meant to catch the eye in a funny way by creating a “warrant” for each nut-person. For example, a cashew nut is represented as an Indian person wearing a turban. The reasoning? In Serbia, a cashew nut is translated as ‘Indian nut.’