Mountain Dew's Green Label Art Volume 3

By: Christina Butty - Published: Aug 25, 2009 • References: cultureshoq & hypebeast
Mountain Dew’s Green Label Art idea has been so popular that the soft drink packager is now on volume 3. In the Green Label Art project, Mountain Dew offers their aluminum bottles covered in an artist's work, thus merging the creative world of art with the lucrative world of packaging.

Let’s face it, when a person goes to their drink cooler they usually see the same old thing. Mountain Dew’s Green Label Art not only helps artists survive but also brings art to the masses.

The artist roster for Grren Label Art Volume 3 includes Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss, UPSO, and Claw Money and will hit stores on September 7, 2009. Stats for Pop Surrealism Packaging Trending: Older & Average
Research: 9,274 clicks in 351 w
Interest: 4 minutes
Concept: Pop Surrealism Packaging
Related: 60 examples / 46 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: cryptic beverage packaging, bottomless water bottles, and test tube water bottles.