FRESH-CHECK CHIP ON PACKAGED FOOD TELLS YOU IF IT'S FRESH
With recent epidemics in food, freshness is becoming more important than ever before. Accordingly, a new technology places a chip on packaged foods that lets you be certain of its freshness.
Implications - If consumers can purchase a similar, fresher product for the same price, they are more likely to purchase that over a packaged good. Inquisitive consumers feel the need to be reassured on the quality of the product. Innovations, such as Puce Fraîcheur Fresh-Check, provide the peace of mind consumers need. If products showcase that a company cares about the experience, trust will be developed and the audience will most likely develop a committed relationship.
