Fresh-Check Chip on Packaged Food Tells You if It's Fresh
FRESH-CHECK CHIP ON PACKAGED FOOD TELLS YOU IF IT'S FRESH
Implications - If consumers can purchase a similar, fresher product for the same price, they are more likely to purchase that over a packaged good. Inquisitive consumers feel the need to be reassured on the quality of the product. Innovations, such as Puce FraÃ®cheur Fresh-Check, provide the peace of mind consumers need. If products showcase that a company cares about the experience, trust will be developed and the audience will most likely develop a committed relationship.