The Spoonys packaging includes two soup pots and spoons. The pots come in three parts. The cover can be used as a second bowl and a second cover is included to keep the soup fresh. The third part is a holder that can be used even if the soup is steaming hot.
Implications - Consumers are increasingly living life on the go. Conferences calls in the car, reports at a coffee shop and eating while navigating the treacherous sidewalk are all normal occurrences. Companies should consider this lifestyle which is being adopted by many more people when creating products and services. Companies in the food industry should think about how to provide healthy solutions on the go.