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This innovative packaging and product presentation concept for a box of NYC Spaghetti is a collaboration between Ben Thorpe and fellow design student Alex Creamer.

To some, New York City is the origin of spaghetti and what better way to portray the pasta than in the shape of the famed Chrysler Building?

I think it is a really fun way to make a box of spaghetti into something more than a pillar of pasta. How unexpected it would be to open the package and see a building of noodles!

Photos in the gallery above appear with permission from Ben Thorpe.