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Red Bull Cola Design Emphasizes Its All-Natural Contents

By: Marissa Brassfield - Published:   Updated: Mar 24 2011 • References: designfriendship & lovelypackage
This packaging design for Red Bull Cola by Design Friendship emphasizes the natural ingredients found within the energy beverage.

Per Design Friendship, Red Bull Cola actually contains 17 honest-to-goodness herbs and flavorings. Who knew? Check out the innovative packaging above, and see some other branding designs that emphasize all that is natural below.

Implications - Going "natural" is a huge movement within the food industry and companies are scrambling to prove that their product's flavors, colors and ingredients are all-natural. To get this message across right off the hop, brands in all industries are redesigning their packaging to emphasize that their product is good for consumers and good for the environment. Stats for Ingredient-Focused Packaging Trending: Older & Average
Traction: 12,492 clicks in 297 w
Interest: 4 minutes
Concept: Ingredient-Focused Packaging
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: ingenious pizza packaging, 20 eco-friendly packaging designs, and fruity beverage packaging.