Red Bull Cola Design Emphasizes Its All-Natural Contents

By: Marissa Brassfield - Jul 16, 2009   Updated: Mar 24 2011
References: designfriendship & lovelypackage
This packaging design for Red Bull Cola by Design Friendship emphasizes the natural ingredients found within the energy beverage.

Per Design Friendship, Red Bull Cola actually contains 17 honest-to-goodness herbs and flavorings. Who knew? Check out the innovative packaging above, and see some other branding designs that emphasize all that is natural below.

Implications - Going "natural" is a huge movement within the food industry and companies are scrambling to prove that their product's flavors, colors and ingredients are all-natural. To get this message across right off the hop, brands in all industries are redesigning their packaging to emphasize that their product is good for consumers and good for the environment.