Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
By: Shelby Lee Walsh -
Published: May 24, 2009 Updated: Jun 22 2011 • References: naotofukasawa
Although Trend Hunter has been on top of the creatively packaged juice boxes we've been seeing all over, Naoto Fukasawa has yet to have his deserved time in the limelight. This Japanese artist has created these juice boxes that not only taste delicious, but look delicious too!
Juice boxes that have been colored and textured to look like strawberries, kiwi and bananas have been some of his latest projects. Mmmm!
Implications - Taking a traditional item and imbuing it with unfamiliar qualities is a great way to stand out in a competitive marketplace. Companies should consider how their products can be altered slightly to transform an average commodity into a cutting-edge design.