The dual-package serves as a way to carry more than one bottle around, without the hassle of plastic bags.
Once all the partying is over and you no longer have a use for this innovative packaging, these carry cases can typically be used for make-shift lamps, small suitcases, and funky fruit bowl.
Implications - Consumers love it when familiar items are re-imagined in different contexts. This is because they already have relationships with these products, but feel re-invigorated when these items employ novel applications. Corporations looking to spark innovation can try re-contextualizing existent products.