Absolut Vodka recently released their dual-package promotion for Absolut Vodka Pears in China.
The dual-package serves as a way to carry more than one bottle around, without the hassle of plastic bags.
Once all the partying is over and you no longer have a use for this innovative packaging, these carry cases can typically be used for make-shift lamps, small suitcases, and funky fruit bowl.
Implications - Consumers love it when familiar items are re-imagined in different contexts. This is because they already have relationships with these products, but feel re-invigorated when these items employ novel applications. Corporations looking to spark innovation can try re-contextualizing existent products.
Stats for Dual Purpose Booze Bottles
Trending: Older & Average
Research: 16,168 clicks in 362 w
Interest: 4 minutes
Concept: Dual Purpose Booze Bottles
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: rapper alcohol, 41 viral vodkavations, and buying liquor to plant trees.
Dual Purpose Booze Bottles
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