Absolut Vodka Releases Eco-Friendly Packaging

By: Rose Nazarali - Published: May 23, 2009   Updated: Jun 15 2011 • References: absolut & tuvie
Absolut Vodka recently released their dual-package promotion for Absolut Vodka Pears in China.

The dual-package serves as a way to carry more than one bottle around, without the hassle of plastic bags.

Once all the partying is over and you no longer have a use for this innovative packaging, these carry cases can typically be used for make-shift lamps, small suitcases, and funky fruit bowl.

Implications - Consumers love it when familiar items are re-imagined in different contexts. This is because they already have relationships with these products, but feel re-invigorated when these items employ novel applications. Corporations looking to spark innovation can try re-contextualizing existent products. Stats for Dual Purpose Booze Bottles Trending: Older & Average
Research: 16,190 clicks in 365 w
Interest: 4 minutes
Concept: Dual Purpose Booze Bottles
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Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: rapper alcohol, 41 viral vodkavations, and buying liquor to plant trees.