Odies Pure Fat Chocolate

By: Howard Wu - Published: Nov 30, 2008   Updated: Mar 30 2011 • References: atorente.blogspot
These Odies Pure Fat chocolate bars make no attempt to trick consumers into thinking that their guilty craving is healthy.

In the marketing world, where every little deception or exaggeration is exploited, there is something to be said for this company's honesty!

These candy bars are currently only available in China.

Implications - In our modern world, many consumers are simply sick of being sold to. Between the time they wake up in the morning to the time they go to bed they have had countless billboards, commercials and print advertisements trying to sell with overly idealized descriptions and disingenuous promises. After enduring that endlessly, there is definitely a whole lot to be said for advertising that doesn't try to be anything other than what it is. Companies and advertisers around the world could learn a lot from a brutally honest approach such as this. Stats for Brutally Honest Food Packaging Trending: Older & Mild
Research: 4,283 clicks in 390 w
Interest: 4 minutes
Concept: Brutally Honest Food Packaging
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: offensive candy, 42 deaths by chocolate, and eco-educational treats.