The stunning black or white skulls with different degrees on the bottles of Pandor absinthe suggest two types of evenings:

1. A 40 % ABV “Party like there is no tomorrow.”

2. A 69% ABV “There is no tomorrow--just a killer hangover.”

Guess which bottle is which.

I love absinthe, but you do need to drink with care. Most of the time you will not remember a thing after a night drinking absinthe.

Implications - One of the most effective ways an alcohol brand can connect with consumers is by featuring advertising that contains non-verbal cues indicating how and when the product should be enjoyed. By introducing social settings, locations, and ideas for ways to enjoy the product, the company shows it wants to create the best environment for consumers to enjoy its goods.