Rockstar

Drink Packaging is as Refreshing as the Liquid Inside

By: Marissa Liu - Published: Oct 6, 2009   Updated: May 11 2011
Liquid refreshments can be found in almost any and every flavor to suit almost any need or whim so it seems only fitting that drink packaging be as innovative. Playing on form and function as well as the weird and wacky companies will try almost anything to grab people's attention and get them to guzzle their latest liquid concoction.

Implications - Packaging is an opportunity for brands to stand out against competitors. Through creating memorable pieces such as illustrated water bottles and paper coffee cup handles, a company is strengthening their brand image. This helps create the feeling of satisfaction for consumers as they are purchasing a product that has a personality.