Loren Kulesus' Pain-Relieving Energy Drink Packaging

By: Cori Rowley - Published: Sep 24, 2009 • References: coroflot
Loren Kulesus, an industrial designer with an impressive resume and intriguing portfolio of work shows off a concept for a Tylenol soft drink that would relieve pain and provide energy.

The design is simple, slightly retro and is a functional package, which stands on end or lay flat. It's surely entertaining, especially when paired with the dry humor contained within Loren’s Coroflot portfolio. The design resembles a giant battery, which makes it a recognized and friendly shape to the consumer.

It is similar to Battery Energy Drink, but with a modern and minimalist flair. Stats for Drug-Inspired Soft Drinks Trending: Older & Mild
Research: 9,004 clicks in 348 w
Interest: 4 minutes
Concept: Drug-Inspired Soft Drinks
Related: 30 examples / 23 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: diet coke plus, wooden toothbrush alternatives, and interactive medicine ads.