The glue stick butter applicator is just the right combination of functionality and silliness. I'm not sure that this idea is a commercial reality, but I can definitely see the potential.
One can't help but look at this picture and think, "Why not?" It may not be worth a thousand words, but definitely at least a laugh!
The no-nonsense design can save small amounts of time in every aspect of a meal. It's also eco-friendly. For example, fewer butter knives will need to be washed, and also reduces possible waste and cleanup time for the less coordinated knife users.
Stats for Butter Sticks
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Research: 23,416 clicks in 419 w
Interest: 0.8 minutes
Concept: Butter Sticks
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: multi-refill design pens, 26 examples of multipurpose pop-ups, and top 35 commuting innovations in may.
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