Tequila Flasks - Kaleidoscope's Canteen (GALLERY)

Spirit manufacturers always seem to be on the cutting edge of packaging design and the proof is in the bottle with this sleek tequila ‘flask’ that marketing company Kaleidoscope developed for their own brand concept called “Canteen.” The company feels that the tequila market is “relatively un-tapped in terms of brand differentiation.”

The Canteen line includes three flavours of tequila in modern silver, gold and copper trimmed minimalist packages, looking more like fragrance bottles than liquor.

Kaleidoscope wanted to “develop a marketing strategy for a wholly new tequila experience that would truly wow the urban luxury sect and nightclub-culture denizens,” and directly challenge the recent heightened popularity of vodka.

Here are a few more other innovative tequila trends:

Art in a Bottle - Drink Your Way to Bigger Art Collection with 1800 Tequila (GALLERY)

1800 Tequila has developed an advertising campaign where nine artists from around the world were commissioned to design collectible limited edition bottles of the tequila; the bottle designs are also being… [More]

The New Tequila? - Cachaça

Any trendy New York, Miami, or LA bartender will tell you tequila is the drink of choice. The nouveau beverage of style may be changing to cachaça, however, after it was introduced at Fashion Week.… [More]

Liquor Guns - Hijos De Villa Tequila Shooter

The Hijos de Villa Tequila gun redefines the term “shooter.” The toy is shaped like a 45, but instead of containing bullets, its loaded with 200 ml of genuine Mexican tequila. My family in the Southwest… [More]

Ultra Luxury Tequila - Dos Lunas Grand Reserve (GALLERY)

We’ve seen plenty of luxury vodkas, but Dos Lunas Extra Anejo tequila is the epitome of opulent fine spirits. Extra Anejo is bottled in hand-blown Baccarat decanters and aged for 10 years in Spanish… [More]

The Evolution of Premium Tequila

Corzo has become the newest contender in the premium spirits game. Corzo features a finely designed bottle and a crazy distilling process keeps the tequila smooth. It’s showing up in style capitals like… [More]