Similar to wine in a box, Paradocx (sound like 'pair of docs') is offering a limited batch of vino in paint cans. The Pennsylvania winery will offer Whitewash Pennsylvania (a non-vintage blend of Chardonnay and Pinot Grigio) and the Barn Red Pennsylvania (a non-vintage Cabernet Franc and Sangiovese blend). The novelty packaging is great and definitely helps them stand out in a crowded market. Get a 3L can for about $35.
Implications - Consumers in modern society are looking for more efficient methods of completing their everyday tasks. Products that allow for time-saving are appealing to those with fast-paced lifestyles.