Wine used to be very serious business, with packaging and nomenclature that was elegant and very highbrow. Thankfully, as the market for wine expanded, so too did the industry and its view on marketing and promotion. Many of today's newer wineries (and even some of the more established ones) are embracing witty wine labels as a way to express their vintage's unique personality.

Some of these witty wine labels are creative enough to persuade you to buy a bottle based on its packaging alone. From braille wine bottles to crossword puzzles on labels, see some incredible examples of this innovation above.