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Legion Produced Alcohol Edit
French Legion Goes Into The Wine Business

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Legion Produced Alcohol
French Legion Goes Into The Wine Business
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Legion Produced Alcohol - French Legion Goes Into The Wine Business (GALLERY)
French Legion Goes Into The Wine Business
 Published: Jun 19, 08
Comments: 1 Views: 1,369

When you think of French Legion, there is no clue that might connect this skilled army force to fine wine. But the military group took another approach and they may have done the right step.

The grapes for these fines wines grow in Southern France and they are tended by retired French Legion soldiers. This means not only a good profit for the Legion but also an opportunity for retired army men to do something actively in their retirement years.

I may consider this new approach a great marketing move as the French Legion is a brand name with such awareness worldwide and consumers may appreciate a product so well done, with such a good endorsement.

"The Legion," is "a large family. A man who has left behind his past, his social and family background, transfers to the Legion his need of an ideal, his affection equating the Legion with that of a homeland." (luxist)

References:  afp.google, luxist

Filed In:  business,  drinking,  lifestyle,  market,  retail








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FOUR WAYS TO REACT: vote, favorite, add more examples of Legion Produced Alcohol or comment about French Legion Goes Into The Wine Business.

rocketranger on Jun 20, 08  0 Trends   2,582 Comments
Love 2 sample this wine. If sold in the USA.
rocketranger on Jun 20, 08  0 Trends   2,582 Comments 0


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Legion Produced Alcohol