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94wines Uses Numbers and Colors for Customer Personalization

By: Katherine Vong - Published: Nov 19, 2009 • References: 94wines and springwise
If you’re a wine connoisseur, it’s probably unimaginable to buy wine in which you have no idea what country it was from and when it was made. The Dutch company 94wines, however, is offering numbered and color-coded wines rather than wines differentiated by maker, date or region. 

The numbered and color-coded wines are meant to allow for customer personalization. The customer first takes a quiz regarding their likes and dislikes, which results in a personal ‘WineID.’ This is then used to suggest wines from the company’s assortment, which the numbers and colors make simple. It also makes it easier for customers to remember which wines they liked best.