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94wines Uses Numbers and Colors for Customer Personalization

By: Katherine Vong - Published: • References: 94wines & springwise
If you’re a wine connoisseur, it’s probably unimaginable to buy wine in which you have no idea what country it was from and when it was made. The Dutch company 94wines, however, is offering numbered and color-coded wines rather than wines differentiated by maker, date or region. 

The numbered and color-coded wines are meant to allow for customer personalization. The customer first takes a quiz regarding their likes and dislikes, which results in a personal ‘WineID.’ This is then used to suggest wines from the company’s assortment, which the numbers and colors make simple. It also makes it easier for customers to remember which wines they liked best. Stats for Color-Coded Wines Trending: Older & Average
Traction: 12,424 clicks in 261 w
Interest: 4 minutes
Concept: Color-Coded Wines
Related: 40 examples / 31 photos
Segment: Females, 18-35
Comparison Set: 15 similar articles, including: 44 luxury alcoholic creations, 99 creative wine innovations, and personalized wine glasses.