Fledgling 'Twitter' Wine Encourages Child Literacy

By: Marissa Liu - Published: Oct 15, 2009 • References: blogs.sfweekly & techcrunch
Twitter wine, under the label Fledgling Wine, is a collaboration between the social medai site and San Francisco-based winery Crushpad. Twitter wine is a charitable side venture with proceeds going to Room to Read, an organization that encourages literacy for children around the world.

Twitter wine comes in two varieties: a 2009 Fledgling Pinot Noir and a 2009 Fledgling Chardonnay. At $20 a bottle (or $240 for a case) you can get drunk knowing you contributed to a socially responsible cause--and you can tweet about it! Stats for Social Media Chardonnay Trending: Older & Average
Research: 5,194 clicks in 340 w
Interest: > 3 minutes
Concept: Social Media Chardonnay
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: phonetic alcohol, undressing woman wines, and flu-fighting menswear.