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Twitter wine, under the label Fledgling Wine, is a collaboration between the social medai site and San Francisco-based winery Crushpad. Twitter wine is a charitable side venture with proceeds going to Room to Read, an organization that encourages literacy for children around the world.
Twitter wine comes in two varieties: a 2009 Fledgling Pinot Noir and a 2009 Fledgling Chardonnay. At $20 a bottle (or $240 for a case) you can get drunk knowing you contributed to a socially responsible cause—and you can tweet about it!
References: blogs.sfweekly, techcrunch
Filed In: branding,
business,
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fledgling,
fledgling wine,
lifestyle,
marketing,
new ventures,
room to read,
social,
twitter,
twitter wine,
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Marissa Liu
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