Christian Audigier's Ed Hardy Branding Hits the Bottle
Wine is the newest market to be penetrated by the Audigier machine. The Ed Hardy Cabernet was created to excite the wine market and to entice new and younger wine drinkers.
Implications - Wine is not the first type of drink that has Audigier's name splashed across it. There is also vodka, energy drinks, beer and tequila endorsed by the fashion icon. The featured video shows a wild club party with girls that have their backs painted to celebrate the new wine packaging.Stats for Tattoo Themed Wine Trending: Older & Average
Traction: 5,393 clicks in 281 w
Interest: > 3 minutes Concept: Tattoo Themed Wine
Related: 108 examples / 83 photos
Segment: Males, 18-55 Comparison Set: 40 similar articles, including: pirate-themed supercars, tattoo bikinis, and rock 'n' roll designer clubs.