Why is it that all bottles have a neck? The Non Object design group decided to break the rule and design a vodka bottle with out a neck. The result is the Vertikal Vodka in a neckless bottle - with an afterlife as an elegant vase.
The designers had this to say about their creation: "We felt that the premium and ultra premium vodka beverage category deserved a more progressive design -- one that would evoke emotion and push the limits further."
Implications - Bottle design and packaging are especially influential on sales in the alcoholic beverage market. Premium liquor producers are increasingly using innovative packaging designs to help justify their price to credit-crunched consumers.
Stats for Breaking The Rules Of Design
Trending: Older & Average
Research: 7,260 clicks in 477 w
Interest: 4 minutes
Concept: Breaking The Rules Of Design
Related: 34 examples / 26 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: calorie-burning clothing, snapchat recruitment campaigns, and knock-activated controllers (update).
Breaking The Rules Of Design
More Stats +/-
Snapchat Recruitment Campaigns
Knock-Activated Controllers (UPDATE)
Multi-Level Underground Malls
Localized Journalism Apps