Vertikal Vodka's Neckless Bottle

By: Hjortur - Mar 30, 2007   Updated: Mar 25 2011
References: nonobject & yankodesign
Why is it that all bottles have a neck? The Non Object design group decided to break the rule and design a vodka bottle with out a neck. The result is the Vertikal Vodka in a neckless bottle - with an afterlife as an elegant vase.

The designers had this to say about their creation: "We felt that the premium and ultra premium vodka beverage category deserved a more progressive design -- one that would evoke emotion and push the limits further."

Implications - Bottle design and packaging are especially influential on sales in the alcoholic beverage market. Premium liquor producers are increasingly using innovative packaging designs to help justify their price to credit-crunched consumers.