Breaking The Rules Of Design - Vertikal Vodka's Neckless Bottle

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Hjortur
On: Mar 29, 07
100 Trends
89 Comments


Breaking The Rules Of Design - Vertikal Vodka's Neckless Bottle [Edit]




Breaking The Rules Of Design - Vertikal Vodka's Neckless Bottle 2130 Views - Click for Larger Image

Why is it that all bottles have a neck? The Non Object design group decided to break the rule and design a vodka bottle with out a neck. The result is the Vertikal Vodka in a neckless bottle - with an afterlife as an elegant vase.

Looking at bottle design today, we felt that the premium and ultra premium Vodka beverage category deserved a more progressive design - one that would evoke emotion and push the limits further, while keeping in mind cost implications, engineering complexity and manufacturability. (yankodesign)




Read More: nonobject   Via: yankodesign  


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Comments:


Very elegant bottle. Much more elegant, though, is the thought: "Why should all bottles have necks?" The why why why is important for development.

By: NEXT by Ramla on Mar 30, 07 | 31 Trends | 32 Comments



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