Why is it that all bottles have a neck? The Non Object design group decided to break the rule and design a vodka bottle with out a neck. The result is the Vertikal Vodka in a neckless bottle - with an afterlife as an elegant vase.
The designers had this to say about their creation: "We felt that the premium and ultra premium vodka beverage category deserved a more progressive design -- one that would evoke emotion and push the limits further."
Implications - Bottle design and packaging are especially influential on sales in the alcoholic beverage market. Premium liquor producers are increasingly using innovative packaging designs to help justify their price to credit-crunched consumers.
Breaking The Rules Of Design
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