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Breaking The Rules Of Design Edit
Vertikal Vodka's Neckless Bottle

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Breaking The Rules Of Design - Vertikal Vodka's Neckless Bottle
Vertikal Vodka's Neckless Bottle
 Published: Mar 29, 07
Comments: 1 Views: 3,752

Why is it that all bottles have a neck? The Non Object design group decided to break the rule and design a vodka bottle with out a neck. The result is the Vertikal Vodka in a neckless bottle - with an afterlife as an elegant vase.

Looking at bottle design today, we felt that the premium and ultra premium Vodka beverage category deserved a more progressive design - one that would evoke emotion and push the limits further, while keeping in mind cost implications, engineering complexity and manufacturability. (yankodesign)

References:  nonobject, yankodesign

Filed In:  art,  design,  drinking,  lifestyle








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Breaking The Rules Of Design or comment about Vertikal Vodka's Neckless Bottle.

NEXT by Ramla on Mar 30, 07  30 Trends   34 Comments
Very elegant bottle. Much more elegant, though, is the thought: "Why should all bottles have necks?" The why why why is important for development.
NEXT by Ramla on Mar 30, 07  30 Trends   34 Comments +1
Favorited by varkeychaya on Apr 21, 08

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Breaking The Rules Of Design