Fashion Pop Edit

Coca-Cola Fashion Week Collector's Bottles
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Who says Art and packaging design are hard to combine?
Each year during the Fashion Week in São Paulo, Coca-Cola Brazil launches its limited-edition Coca-Cola Light bottle decorated with a full-body shrink film from Sleever Intl.

The 237-mL glass bottle exclusively distributed during the Fashion Week and exclusively at places participating in the event has an outstanding printing quality for a fashion world highly sensitive to the aesthetic aspects of design and decoration.

The company used the Sleever Digisleeve to provide a high-quality personal touch to the decoration, providing full-body decoration with accurate positioning. The differences in the bottle’s diameter were overcome by optimal stretching of the film over the bottle’s contours.

The bottle won an ABRE Trophy in Brazil and a WorldStar for packaging.