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Just by twisting the air-tight cap, 1.4 grams of high-grade green tea, Kyoto matcha is released into the mineral water, serving up fresh instant tea, with no added chemicals or preservatives. In the same manner, CIC Co. also offers health drinks like Ukon (tumeric) and Aoijiro (kale juice). I’m not so sure about the contents…Kale??? but the concept is way cool.
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the extra mile with its Kyo no Matcha.
(kilian-nakamura)
References: cic-co.jp, kilian-nakamura
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