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Abracadabra Chocolate Branding is Too Tasty for Words

By: Amelia Roblin - Published: • References: behance.net & notcot.org
Very little needs to be done to make the experience of treat-eating even more enjoyable, yet Pedro Miguel Lopes has outdone himself and the delicious dessert with his Abracadabra Chocolate branding.

Inspired by the label name and the magic of sweet surprises, the graphic designer worked as many bright colors and diversified facial expressions as possible into the wrappers of these goodies. Exhibiting evidence of a clear typeface fanatic, Abracadabra Chocolate branding is composed of typographical symbols more so than words throughout the sugary sheaths, bags, boxes, and even the store's interior design and shopkeeper uniforms. Stats for Typographic Treat Packaging Trending: Older & Buzzing
Traction: 96,569 clicks in 192 w
Interest: 4 minutes
Concept: Abracadabra Chocolate Branding
Related: 103 examples / 79 photos
Segment: Neutral, 4-55+
Comparison Set: 38 similar articles, including: pencil-drawn packaging, flexible eco packaging, and gourmet beef branding.